Blank Rome Represents Six+One in the Formation and Launch of Its Highly Acclaimed ‘For The Greater Hood’ Campaign
A Blank Rome team represented our client Six Plus One, Inc. (“Six+One”), a purpose-driven, full-service branding agency, in the formation and launch of its For The Greater Hood campaign, which has received significant recognition this week.
For The Greater Hood is a pop-up shop that was first launched in New York City in 2017 by Six+One and nonprofit Hoodies for the Homeless, with the goal of creating an atmosphere of belonging and community where people could spend time shopping and enjoy an authentic store experience. Invitations were sent to local shelters in the form of gift cards, which could be used at the pop-up shop to receive items of clothing, such as hoodies, jackets, gloves, scarves, and sneakers, as well as books for children. In addition, customers were able to get haircuts, enjoy music and art, and spend as much time at the shop as they liked. For The Greater Hood has held three pop-up stores located in Manhattan, Brooklyn, and Paterson, New Jersey. Each event served hundreds of guests and gave away between 3,000 and 5,000 articles of clothing and accessories. In January 2019, our New York office hosted a collection of new or slightly used clothes and cold weather accessories, which were used to stock the Brooklyn pop-up store.
In recognition of this innovative campaign, Six+One was named a finalist for the “Positive World Impact, Public Service Award” at the upcoming 2019 New York Festivals Advertising Awards. The For The Greater Hood campaign was also featured in the article, The Power Of Purpose: How Six+One Is Using Creativity For Good (Forbes, April 15, 2019).
The Blank Rome team for this campaign included Martin Krezalek, who provides Six+One with general legal advice; Zach Aria, who handled the trademark registration for the campaign’s brand and logo; and Larry Beaser and Richard Chou, who handled the corporate formation of the For the Greater Good legal entity, as well as the application for tax exempt status. Tony Mingione also handles Six+One’s employment work.