Ana Tagvoryan has over a decade of experience defending complex consumer individual and class action claims in and out of the courtroom across the nation. Her complex corporate litigation practice concentrates on consumer fraud, data privacy, online and telephone marketing, false advertising, e-commerce, and regulatory and statutory compliance issues. Ana is also the Chair of the consumer privacy and TCPA (Telephone Consumer Protection Act) class action defense group, which handles privacy-related class actions involving autodialing, telemarketing, call recording, data sharing, and other consumer privacy matters. As part of her practice, Ana has advised and handled privacy and consumer fraud issues as they relate to blockchain and cryptocurrency. Her team routinely advises clients with respect to data privacy and compliance with federal and state consumer laws across various industries. Her clients regard her as strategic and creative; they trust her common sense approach to problem-solving and appreciate her professional dedication.
Ana has extensive experience defending companies in a multitude of complex consumer class actions in both state and federal courts across the nation. Her consumer-facing class action defense work services a broad range of industries, notably:
- Retail—online Terms and Conditions, fraud, data handling, loyalty and gift card programs, marketing, comparative pricing, and discount programs.
- Food and Hospitality—marketing, discount and promotional programs, pricing, receipts, electronic transfer and credit card transactions, and data privacy.
- Manufacturing—packaging, labeling, marketing, fraud, false advertising, and Proposition 65 claims.
- Internet and Software Service Providers—privacy policies, marketing, customer and vendor relationship management, data privacy, and security.
- Automotive Industry—contract class actions, e-mail and telephone marketing, financing, and false advertising.
- Healthcare and Pharmaceutical Industry—patient prompts, marketing, faxing, communications, and data handling, including HIPAA.
- Debt-Collection—deceptive debt-collection practices under the FDCPA and related state laws.
She has a reputable track record for successfully defeating threatened and actual claims at every stage of litigation. She has succeeded in bringing early dispositive issues before the courts and saving costs associated with discovery, and is skilled in early and efficient dispute resolution, including mediation and class action settlements. Ana and her team have secured orders of affirmation or reversal from Courts of Appeals on key issues and defenses on behalf of various companies, making precedent and good law in jurisdictions across the nation.
She has extensive experience with state consumer fraud statutes, the Telephone Consumer Protection Act, the Fair Credit Reporting Act, the Stored Communications Act, the Fair Debt-Collection Practices Act, the Fair and Accurate Credit Transactions Act, the Video Privacy and Protection Act, U.S. federal and state CAN-SPAM laws, the New Jersey Truth in Consumer Contract, Warranty and Notice Act, the Illinois Biometric Information Privacy Act, the Federal Wiretap Act, and related state-law statutes, including California’s Invasion of Privacy Act, Unfair Competition, and Consumer Legal Remedies Act claims in both trial courts and on appeal.
Ana’s compliance practice includes due diligence reports, audits, and compliance manuals, with practical advice to continue business endeavors with maximum protection and risk management. She has a team that directly revises, amends, and helps implement consumer-facing policies, practices, and internal procedures effectively and efficiently.
She also routinely advises on consumer privacy matters during corporate mergers and acquisitions.
Teaching and Speaking Engagements
Ana has lectured extensively on e-commerce and privacy, the Internet of Things, social media law, and e-Discovery, FCC regulations, class actions, and other legal matters, and regularly writes in leading industry publications concerning class action trends and consumer privacy matters. (See Publications.) She is the co-author of the legal practice guide, Social Media as Evidence: Cases, Practice Pointers and Techniques, published by the American Bar Association, and is also an editorial advisory board member of Bloomberg BNA’s Social Media Law & Policy Report, as well as the Privacy & Security Law Report.
Outside the Firm
Ana is an ardent indoor cyclist and coffee enthusiast, always looking for the newest and best trends in the two things that help her give her best to her three kids, husband, and clients.