Speaking Engagement

Understanding the Right of Publicity in a Technology-Driven World

Legal Cyber Academy

On-Demand Online Webinar

Blank Rome of counsel Jeffrey Rosenfeld serves as a featured speaker for the Legal Cyber Academy CLE webinar “Understanding the Right of Publicity in a Technology-Driven World,” which was recorded in August 2023 and is available on demand from their website


Today our society is technologically dependent, and technology obsessed. Likes and views have transformed into the new currency and consumer data into one of the most in-demand commodities, causing the right of publicity to take on new dimensions and challenges. As the use of the internet and social media, specifically, have expanded, an individual’s name and likeness can be disseminated and commercialized in moments. This development has created concerns regarding privacy and unauthorized exploitation that can hamper an individual’s ability to profit from their own public image. Between data breaches, deep-fakes, and social-media influencing, among other issues, the balance between protecting individuals’ rights and fostering innovation and freedom of expression is still being defined.

The panel provides useful insights for understanding the right of publicity in the face of a rapidly changing technological landscape, specifically with regard to artificial intelligence’s ability to manipulate the likeness of individuals, including an overview of the right of publicity with a focus on the statutory right of publicity in California and New York. Speakers differentiate between the right of publicity and other intellectual property rights, and examine how technology informs the right of publicity and the takeaway of recent notable cases. The webinar concludes with a discussion about best practices for protecting an individual’s right of publicity as technology dependence and use evolves.

Topics covered include:

  • Overview of the Right of Publicity
  • The Difference Between Right of Publicity and Intellectual Property Rights
  • The Right of Publicity in the Technological World
  • Strategies to Protect Clients


  • Daniel B. Garrie, Esq., Founder, Law & Forensics; Neutral, JAMS​, Faculty, Harvard​
  • Stacy Harrison, Partner, Orrick, Herrington & Sutcliffe LLP​
  • Paul Kiesel, Partner, Kiesel Law LLP​
  • Jeffrey Rosenfeld, Of Counsel, Blank Rome LLP

To learn more and watch on demand, please visit the program webpage.