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Blank Rome partners <a href="/people/ana-tagvoryan/" id="19295">Ana Tagvoryan</a> and <a href="/people/harrison-brown/" id="19173">Harrison Brown</a> will serve as speakers at <a href="https://www.joingrow.com/losangeles">GROW LA</a>, being held on April 23 through 24, 2025, at the Directors Guild of America in Hollywood. Blank Rome is proud to be a sponsor of this event.

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GROW is an established community of 80,000 online retailers, tech providers, agencies, investors, and eCommerce stakeholders. Since 2018, their conferences and events have hosted 10,000 brand leaders and featured 500 speakers who are shaping the future of retail.

Ana and Harrison’s session, “Retail Risk: Navigating the New Landscape of ‘Gotcha’ Lawsuits,” will take place on Wednesday, April 23, at 3:50 p.m.

In today’s marketplace, e-commerce businesses are increasingly vulnerable to unexpected legal pitfalls. In this session, our panel will equip attendees with the knowledge to identify and mitigate risks from a growing wave of “gotcha” lawsuits, including false advertising and privacy litigation. They will cover key risk areas and provide actionable strategies to protect your company, avoid costly litigation, and stay ahead of evolving legal challenges in the retail sector.

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Scott Hampton, Vice President &amp; General Counsel, Forever 21

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Beyond the checkout: How True Classic uses AI &amp; product recommendations to drive profitable growth and Maximize LTV

The latest lessons in leveraging AI for performance marketing &amp; attribution

Customer acquisition tactics in competitive markets: Cutting-edge strategies to lower CAC

Acquisition &amp; growth strategies beyond Meta: Unlocking high-ROI digital channels

The latest strategies to leverage e-mail &amp; SMS for customer engagement

Closing the Gap between online &amp; in-store conversions w/ Dr. Squatch, Bobbie + Checkmate

Creative diversification &amp; upper-funnel marketing: Scaling awareness &amp; driving demand

Strategies for increasing site conversion: CRO, UX &amp; behavioral data optimization

Killer branding: How Liquid Death turns storytelling into viral marketing

Building brands through influence: The power of eCommerce communities w/ Crunch Labs + Recharge

New customer acquisition &amp; the quest for incrementality: Navigating a changing media landscape &amp; new channels w/ Fabletics, BATCH + Nift

The latest CTV advertising strategies: How to turn streaming into sales

Future-ready brands: Navigating AI, Gen Z &amp; new channels

Dynamic pricing &amp; inventory forecasting with AI: Smarter strategies for profitability &amp; demand planning

Real-world AI use cases for eCommerce brands: Insights, impact &amp; innovation

Community-driven brand loyalty: Turning customers into lifelong advocates

How to scale DTC with authenticity: The latest influencer marketing &amp; organic growth techniques

Restructuring your digital team for unified commerce: How to build a long-term, agile, high-impact internal environment

For more information and to register, please visit the&nbsp;<a href="https://www.joingrow.com/losangeles">event webpage</a>.

Retail Risk: Navigating the New Landscape of “Gotcha” Lawsuits

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Retail Risk: Navigating the New Landscape of “Gotcha” Lawsuits

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