For all the speculation and excitement about Taylor Swift and Travis Kelce’s wedding, there’s an economic truth underpinning it all: This isn’t just a marriage merging two lives. It is also merging two enormous, lucrative brands.
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Marilyn Chinitz, a partner at Blank Rome who advised Tom Cruise in his 2012 divorce from Katie Holmes, said Ms. Swift’s music catalog is her “jewel in the crown.”
“If I were a betting woman — and I am — I would say that this agreement will be what we call a title-based agreement,” she said. “Everything that is in Taylor’s name, now and in the future, will remain her separate property. And she’s got a lot to protect.”
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Ms. Chinitz, who also advised Belle Burden, the author who wrote about her prenup in her memoir, “Strangers,” added that it was Mr. Cruise and Ms. Holmes’s prenuptial agreement that ensured a smooth divorce between the actors. Child custody — which cannot be detailed in a prenup — is the one issue that parents need to negotiate at the time of the split.
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"It’s a Taylor-Travis Love Story, but Baby, Just Sign Here?" by Aruni Soni was published in The New York Times on July 1, 2026.