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Blank Rome partner <a href="/people/matthew-a-homyk/" type="poa_person" id="19148">Matthew A. Homyk</a> will serve as a panelist at the Intellectual Property Owners Association’s (“IPO”) <a href="https://ipo.org/index.php/springsummit2026/#1556426575327-37b2bf92-e7c1">2026 IPOwners Spring Summit</a>, being held March 18 through 19, 2026, in Washington, D.C.

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Matthew’s session, “Branding and Ownership in the Age of Generative AI: Protecting Trademarks and Navigating Emerging IP Risks,” will take place on Thursday, March 19, from 1:15 to 2:15 p.m.

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Generative artificial intelligence (“AI”) is transforming the way brands are created, perceived, and protected—automating logo and slogan development, shaping consumer experiences, and introducing novel risks to trademark owners. As AI increasingly contributes to brand-building efforts, it also raises foundational legal questions around ownership, authorship, and liability for AI-generated content. This panel will examine how AI challenges traditional trademark principles, particularly in relation to distinctiveness, source identification, and likelihood of confusion. Panelists will also address who owns AI-generated brand assets, who is liable when they infringe, and how these issues may reshape enforcement strategies, licensing practices, and intellectual property portfolio management.&nbsp;

Moderator: Jennifer Fraser, Dykema Gossett PLLC

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Anne Marie Longobucco, Fenwick &amp; West LLP

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Damages and Injunctions: How Jurisdictions’ Primary Remedies Incentivize Innovation and Investment

(Non?) Confidentiality of On-Sale Products

Employees, Contractors, Trade Secrets, and Derivations: Strategies for Avoiding Disputes

Best Practices for Foreign Filing Requirements Around the World

AI Meets the Fine Print: Data Use, Risk, and Responsibility

Difficult Decision-Making for Legal Leaders

Intersection of AI and Intellectual Property Law: Navigating the Ethical and Evidentiary AI Maze

For more information and to register, please visit the&nbsp;<a href="https://ipo.org/index.php/springsummit2026/#1556426575327-37b2bf92-e7c1">event webpage</a>.

Branding and Ownership in the Age of Generative AI: Protecting Trademarks and Navigating Emerging IP Risks

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Branding and Ownership in the Age of Generative AI: Protecting Trademarks and Navigating Emerging IP Risks

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