Blank Rome partner Matthew A. Homyk will serve as a panelist at the Intellectual Property Owners Association’s (“IPO”) 2026 IPOwners Spring Summit, being held March 18 through 19, 2026, in Washington, D.C.
Matthew’s session, “Branding and Ownership in the Age of Generative AI: Protecting Trademarks and Navigating Emerging IP Risks,” will take place on Thursday, March 19, from 1:15 to 2:15 p.m.
About the Session
Generative artificial intelligence (“AI”) is transforming the way brands are created, perceived, and protected—automating logo and slogan development, shaping consumer experiences, and introducing novel risks to trademark owners. As AI increasingly contributes to brand-building efforts, it also raises foundational legal questions around ownership, authorship, and liability for AI-generated content. This panel will examine how AI challenges traditional trademark principles, particularly in relation to distinctiveness, source identification, and likelihood of confusion. Panelists will also address who owns AI-generated brand assets, who is liable when they infringe, and how these issues may reshape enforcement strategies, licensing practices, and intellectual property portfolio management.
Panelists:
- Moderator: Jennifer Fraser, Dykema Gossett PLLC
- Matthew Homyk, Blank Rome LLP
- Anne Marie Longobucco, Fenwick & West LLP
- Sara Suleiman, HP Inc.
Other sessions include:
- Damages and Injunctions: How Jurisdictions’ Primary Remedies Incentivize Innovation and Investment
- (Non?) Confidentiality of On-Sale Products
- Employees, Contractors, Trade Secrets, and Derivations: Strategies for Avoiding Disputes
- Schedule A Litigation
- Best Practices for Foreign Filing Requirements Around the World
- AI Meets the Fine Print: Data Use, Risk, and Responsibility
- Difficult Decision-Making for Legal Leaders
- Intersection of AI and Intellectual Property Law: Navigating the Ethical and Evidentiary AI Maze
For more information and to register, please visit the event webpage.
