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Keys to Success: Professional Development Tips for Young Lawyers — Using Speaking Engagements to Develop New Clients and Business for Young Attorneys

CBA Report

Billing large chunks of hours is necessary as an associate attorney, but being able to bill big hours is only half the battle when it comes to making partner at the vast majority of law firms. Young attorneys cannot assume that because they live at the office, billing an eye-popping number of hours, that they can automatically reach the partner ranks. Rather, in order to get that call, associates must also demonstrate that they can bring in a steady, consistent stream of business that will allow them to continue billing those hours on a long-term basis. Generally speaking, developing new business and clients encompasses a broad array of integrated marketing practices and activities. With that said, one of the most effective methods for developing new business as a young attorney is done through taking part in presentations, seminars, and other speaking engagements. Importantly, strategic speaking engagements represent one of the premier business generation and profile-building activities that a young lawyer can undertake, allowing young attorneys to begin laying the foundation for developing a reliable client base and stream of incoming work on a long-term basis.

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“Keys to Success: Professional Development Tips for Young Lawyers — Using Speaking Engagements to Develop New Clients and Business for Young Attorneys,” by David J. Oberly was published in the April 2019 edition of CBA Report, a publication of the Cincinnati Bar Association. Reprinted with permission.