Mason Ashe has more than 30 years of experience structuring and negotiating deals related to athlete and entertainer engagement, executive compensation, digital content licensing, and many other agreements associated with the scouting, marketing, management, employment, and commercialization of talent in the sports and entertainment industries globally.
He counsels a diverse range of companies (both publicly traded and privately held), nonprofit organizations, and extraordinary individuals, including elite athletes (in the NBA, NFL, WNBA, rugby, track & field, ice skating, tennis, golf, and international basketball leagues), award-winning entertainers (such as actors, authors, bands, vocalists, comedians, and magicians), media personalities (such as news and sports anchors), television networks, sports franchises, charitable organizations, colleges, coaches, event promoters, wealth managers, sports and talent agencies, celebrity chefs, restaurant owners, producers of TV and web-based reality shows, as well as a few pioneers of social networking and New Media platforms changing the way digital content is created, published, distributed, and consumed.
His strategic professional experience has been cultivated throughout his career from a variety of business and legal platforms. In November 2004, he launched Ashe Sports & Entertainment Consulting (“ASEC”), focusing on deal making, strategic planning, problem solving, contract negotiating, branding, marketing, and legal and business management services to assist talented individuals and/or their employers within the sports and entertainment industries. In addition to ASEC, he later served as a partner in one of the nation's largest labor and employment law firms where he provided counsel on employment law and regulatory compliance issues. He notably helped clients prevent employment litigation through management and staff training on judicial and legislative developments as well as industry trends, such as the use of social media in the workplace. He also previously served in various C-Suite, general counsel, and leadership positions in sports management companies and boutique firms.
Mason is a frequent guest speaker and panelist at symposiums on sports law hosted by bar associations, colleges, and law schools.
Outside the Firm
Mason enjoys spending time with his family, cooking, listening to live jazz, sampling local cuisines, playing golf with friends, and supporting his alma mater, law school, and organizations that enable youth to participate in sports and the performing arts.