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James Stapleton of Blank Rome on Calculating ROI of Marketing and BD Activities

Passle Podcast CMO Series

Blank Rome Chief Business Development and Marketing Officer James Stapleton served as a guest speaker on a Passle Podcast CMO Series episode, in which Jim is interviewed by host Eugene McCormick to discuss:

  • Why Jim is so passionate about the numbers
  • The difference in culture between law and accounting firms
  • The activities which are most effective in terms of ROI
  • How to spread marketing and BD efforts across a company and make it a companywide culture

To listen to the full podcast episode, please click here.