An Austrian privacy advocacy organization gained new powers to bring collective actions against companies in the European Union, threatening to force US digital platforms to reshape how they handle personal data in the bloc.
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Success for Noyb could shape US platforms’ approach to data collection in Europe—especially those the group has already probed, like Microsoft Corp. and Twitter Inc. (now X Corp.).
“You’ve got an organization that’s extremely committed to privacy rights. They have now been given another sort of arrow that they can put in their quiver—and it’s a big one,” said Philip Yannella, partner at Blank Rome LLP and co-chair of the firm’s privacy, security, and data protection practice.
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The organization will likely continue to be “focused on high-risk data processing and larger data breaches” and on “the same kinds of companies that they typically file complaints against with data protection authorities,” Yannella said. “If you’re one of those companies that already faces a lot of risk in the EU, then this is something else to worry about.”
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"EU Privacy Watchdog Noyb Primed to Pursue U.S.-Style Class Actions," by Cassandre Coyer was published in Bloomberg Law on December 16, 2024.
