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Can You Trademark a Potato? Take Our Food-Branding Quiz

New York Times

America is saturated with food trademarks. The Cronut? Trademarked. Pop-Tarts? Trademarked. Even grapes that taste like cotton candy, and the mash-up of gai lan and broccoli called Broccolini are legally protected.


An Atlanta-based Indian restaurant chain, Naan Stop, created a dessert using fried strips of naan tossed in cinnamon and sugar. David Perry, the lawyer who represents the owner of the Cronut trademark, is now trying to get a trademark for Cinnanaan. Not all products can become as singularly popular as the Cronut, he said, “but that’s the aspiration.”

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"Can You Trademark a Potato? Take Our Food-Branding Quiz," by Kim Severson was published in the New York Times on June 4, 2024.