To compete in this economy, shops have to pop.
From Printemps at One Wall Street and Prada on Fifth Avenue to Pop Mart in the Oculus and virtual reality at Meta’s Fifth Avenue outpost — retailers are luring crowds with festive atmospheres that add energy to the streets. But to make a big impression, you’ve got to have a front-and-center space.
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“Niche brands want to be in Soho where fashion and art come together,” said attorney Clara Feldman of Blank Rome who represents retailers.
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In the Meatpacking District, Baccarat moved from pop-up to a permanent store at 33 Ninth Ave. “It is trying to rebrand to a younger audience, and the market has totally changed,” Feldman said. “Gen Xers are now looking at buying the Baccarat bar and stem wear.”
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"Beauty Shops: Innovative NYC Retailers Are Creating Destinations for Visitors and Investment," by Lois Weiss was published in the New York Post on January 22, 2026.
