“Who Gets the TikTok If We Split?” How Influencers Fell for Prenups

It is a truth universally acknowledged, that a social media influencer in possession of a high follower count must be in want of a prenup.

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“There’s been a significant increase in prenups for content creators,” said Jackie Combs, matrimonial and family law partner at Blank Rome, based in Los Angeles.

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“When the couple is profiting based on their wedding, you want to delineate how the income is going to be treated,” said Combs. “If their social media business is kept separate, then how is the spouse going to be incentivized to continue to be in these videos which create all these brand deals?”

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"'Who Gets the TikTok If We Split?' How Influencers Fell for Prenups," by Megan Agnew was published in The Sunday Times on September 6, 2026.