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Blank Rome partner <a href="/people/david-m-perry/" id="19364">David M. Perry</a> will serve as a panelist for the Financial Poise CeriFi LegalEdge (formerly West LegalEdcenter) live webinar, “<a href="https://int.cerifilegaledge.com/program_guide/course_detail.jsf?videoCourseId=31970278">Intellectual Property 201 2025: Choosing, Building, &amp; Protecting Your Brand</a>,” being held Wednesday, March 19, 2025, from 3:00 to 4:00 p.m. EDT.

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A business’ brand defines its products and services in its market and, through such branding, consumers begin to identify/connect such products and services with the business. To protect a brand in today’s competitive marketplace, a business must strategically choose the brand(s) to develop and ensure they are effectively protected from competitors. The panel will discuss some of the challenges a business may face when selecting a brand and later protecting that brand.

Moderator: Mark Bloom, Director, NSABP Foundation, Inc.

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David Perry, Intellectual Property &amp; Technology Practice Group Co-Chair, Blank Rome LLP

John O’Malley, Shareholder, Volpe and Koenig, P.C.

Laura Geyer, Of Counsel, ND Galli Law LLC

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To learn more and register, please visit the&nbsp;<a href="https://int.cerifilegaledge.com/program_guide/course_detail.jsf?videoCourseId=31970278">event webpage</a>.

Intellectual Property 201 2025: Choosing, Building, & Protecting Your Brand

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Intellectual Property 201 2025: Choosing, Building, & Protecting Your Brand

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