Children’s privacy remains front and center for the FTC. Through a new enforcement policy statement ("Statement") issued at the end of February, the agency is promoting wider adoption of robust age-verification technologies pursuant to its authority to enforce the Children’s Online Privacy Protection Act Rule ("COPPA"). The Statement clarified that the FTC will not take enforcement action under COPPA against operators of general audience or mixed audience sites and services that collect, use or disclose PI for the sole purpose of determining a user’s age — provided they comply with certain conditions.
With insights from Blank Rome's Philip N. Yannella and attorneys at Nelson Mullins, this article discusses the Statement, with practical insights on how it will affect organizations and best practices.
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"How the FTC’s COPPA Policy Statement Promoting Responsible Age-Verification Practices Impacts Companies," by Vincent Pitaro, was published in the Cybersecurity Law Report on April 1, 2026.