Viral explicit deepfakes of stars including Scarlett Johansson and Jacob Elordi spread across the internet like wildfire last year, sparking outrage and debate over the governance of AI and protections against unauthorized digital replicas. Though lawmakers have been pushing for regulation, the threats have only continued to grow.
In January of 2025, a scammer using AI-generated images and video of Brad Pitt tricked a French woman into giving away $850,000, and more recently, a Los Angeles woman lost her life savings after scammers used AI to impersonate soap opera star Steve Burton in their video chats.
Hollywood is ripe for deepfake activity, but the disturbing reality is that everyone is at risk from these digital threats. For example, in the midst of a divorce—a time often fraught with intense emotions—the impact of AI-generated content can be devastating, potentially influencing child custody and asset distribution, and causing significant reputational damage, regardless of one’s fame.
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"How AI Deepfakes of Hollywood Stars Will Affect Divorces," by Morgan Mouchette was published in Forbes on September 29, 2025.