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To compete in this economy,&nbsp;shops have to pop.

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From Printemps at One Wall Street and Prada on Fifth Avenue to Pop Mart in the Oculus and virtual reality at Meta’s Fifth Avenue outpost —&nbsp;retailers are luring crowds with festive atmospheres that add energy to the streets. But to make a big impression, you’ve got to have a front-and-center space.

“Niche brands want to be in Soho where fashion and art come together,”&nbsp;said attorney Clara Feldman of Blank Rome who represents retailers.

In the Meatpacking District, Baccarat moved from pop-up to a permanent store at 33 Ninth Ave. “It is trying to rebrand to a younger audience, and the market has totally changed,”&nbsp;Feldman said. “Gen Xers are now looking at buying the Baccarat bar and stem wear.”

To read the full article, please click&nbsp;<a href="https://nypost.com/2026/01/22/lifestyle/nyc-retailers-create-new-tourist-destinations/">here</a>.

"Beauty Shops: Innovative NYC Retailers Are Creating Destinations for Visitors and Investment," by Lois Weiss was published in the&nbsp;<a href="https://nypost.com/2026/01/22/lifestyle/nyc-retailers-create-new-tourist-destinations/">New York Post</a>&nbsp;on January 22, 2026.

Beauty Shops: Innovative NYC Retailers Are Creating Destinations for Visitors and Investment

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Beauty Shops: Innovative NYC Retailers Are Creating Destinations for Visitors and Investment

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