Digital Media

Overview

Blank Rome's digital media attorneys collaborate with digital business clients to effectively navigate the legal and regulatory challenges of the digital business landscape. We work with leading global companies and innovative start-ups that offer products and services through Internet, mobile, and digital media technologies, to help them succeed at every stage of their business. We provide client-focused advice on strategic, operational, and corporate matters, as well as knowledge guided by experience on the contentious aspects of doing business in the digital world. Most importantly, we are proactive in protecting our clients’ business interests, and we share forward-thinking ideas and practical recommendations that further their goals.

Our attorneys represent cutting-edge businesses that are focused on content creation, marketing, and distribution. Our multidisciplinary team of attorneys has structured and negotiated complex technology and content transactions, including strategic acquisitions of media and gaming companies, content licensing and distribution agreements, content supplier agreements, and commercial deals related to interactive marketing, branded consumer products and services, and Internet technologies. We advise clients on consumer and online contracts, sales and distribution, agreements with employees and consultants, data protection and management, and the numerous other legal issues associated with developing digital content channels.

Our understanding of the technology and digital media market in which our clients operate means that we are able to provide them with pragmatic and valuable advice to help them achieve their strategic objectives. We are fascinated by technology and innovation and are genuinely excited by our clients’ potential to grow and achieve commercial success in the digital world.

Our digital media practice capabilities encompass the following:

  • Internet and e-commerce transactions
  • gaming and interactive entertainment
  • intellectual property protection and enforcement
  • licensing/distribution agreements and joint ventures
  • privacy and security

We are proactive in protecting our clients’ business interests, and we share forward-thinking ideas and practical recommendations that further their goals.

Experience

  • Successfully defended Facebook, the social media pioneer, in a major patent litigation action that threatened the core of Facebook’s business. The action concluded with a jury verdict completely vindicating Facebook and  the invalidating of the patent at issue.

  • Handle patent work, as well as manage the worldwide trademark portfolio, of Accuweather, an American media company that provides commercial weather forecasting services worldwide.

  • Manage United Way Worldwide’s global trademark portfolio, provide clearance and registration for its trademarks, infringement protection, licensing, and related legal services. Recently, we advised UWW in connection with the development, management, and licensing of a software platform that facilitates relationships between charities, business, and individual donors.

  • Manage the trademark portfolio of Verisign, Inc., and render a variety of business and brand protection advices globally. Verisign is the global leader in domain names and Internet security.

  • Represented Biggs/Gilmore Communications, Inc., a digital advertising and marketing agency, in its acquisition by VML, Inc., a leading digital marketing company and wholly owned subsidiary of WPP, a world leader in marketing communications services.