Blank Rome partners Ana Tagvoryan and Harrison Brown will serve as a speakers at GROW LA, being held on April 23 through 24, 2025, at the Directors Guild of America in Hollywood. Blank Rome is proud to be a sponsor of this event.
ABOUT THE PROGRAM
GROW is an established community of 80,000 online retailers, tech providers, agencies, investors, and eCommerce stakeholders. Since 2018, their conferences and events have hosted 10,000 brand leaders and featured 500 speakers who are shaping the future of retail.
Ana and Harrison’s session, “Retail Risk: Navigating the New Landscape of ‘Gotcha’ Lawsuits,” will take place on Wednesday, April 23, at 3:50 p.m.
ABOUT THE SESSION
In today’s marketplace, e-commerce businesses are increasingly vulnerable to unexpected legal pitfalls. In this session, our panel will equip attendees with the knowledge to identify and mitigate risks from a growing wave of “gotcha” lawsuits, including false advertising and privacy litigation. They will cover key risk areas and provide actionable strategies to protect your company, avoid costly litigation, and stay ahead of evolving legal challenges in the retail sector.
Panelists:
- Ana Tagvoryan, Partner, Blank Rome LLP
- Harrison Brown, Partner, Blank Rome LLP
- Scott Hampton, Vice President & General Counsel, Forever 21
Other sessions include:
- Beyond the checkout: How True Classic uses AI & product recommendations to drive profitable growth and Maximize LTV
- The latest lessons in leveraging AI for performance marketing & attribution
- Customer acquisition tactics in competitive markets: Cutting-edge strategies to lower CAC
- Acquisition & growth strategies beyond Meta: Unlocking high-ROI digital channels
- The latest strategies to leverage e-mail & SMS for customer engagement
- Closing the Gap between online & in-store conversions w/ Dr. Squatch, Bobbie + Checkmate
- Creative diversification & upper-funnel marketing: Scaling awareness & driving demand
- Strategies for increasing site conversion: CRO, UX & behavioral data optimization
- Killer branding: How Liquid Death turns storytelling into viral marketing
- Building brands through influence: The power of eCommerce communities w/ Crunch Labs + Recharge
- New customer acquisition & the quest for incrementality: Navigating a changing media landscape & new channels w/ Fabletics, BATCH + Nift
- The latest CTV advertising strategies: How to turn streaming into sales
- Future-ready brands: Navigating AI, Gen Z & new channels
- Dynamic pricing & inventory forecasting with AI: Smarter strategies for profitability & demand planning
- Real-world AI use cases for eCommerce brands: Insights, impact & innovation
- Community-driven brand loyalty: Turning customers into lifelong advocates
- How to scale DTC with authenticity: The latest influencer marketing & organic growth techniques
- Restructuring your digital team for unified commerce: How to build a long-term, agile, high-impact internal environment
For more information and to register, please visit the event webpage.
