Blank Rome Represents Research Horizons LLC in its Acquisition of Nielsen's TV Brand Effect
Blank Rome represented Research Horizons LLC d/b/a Phoenix Marketing International, a global advertising and brand specialist and portfolio company of ZS Fund L.P., in its acquisition of Nielsen’s TV Brand Effect assets, which provide resonance tracking capabilities to measure memorability and quality of advertising campaigns. The Blank Rome team was led by Shaun Snitman, Jennifer Daniels, and Inna Zaltsman, and included Gary Goldenberg, Shaun Bockert, Joe Gulant, Kathy Herman, Alan Lieblich, David Perry, Jeffrey Rosenfeld, and Shlomo Troodler.