Iconix Acquires Strawberry Shortcake Brand from American Greetings for $105M
Blank Rome acted as counsel to Iconix Brand Group, Inc., in its acquisition of the Strawberry Shortcake brand and related intangible assets from American Greetings for $105 million in cash. Strawberry Shortcake is a global brand with a diversified network of over 350 licensees worldwide and approximately 50% of revenue generated in international markets.
To view Iconix’s press release on this deal, please click here.