Blank Rome represented Edison Venture Fund in a $7.5 million investment in New Hampshire-based RewardsNOW, a financial technology business that designs, implements and manages turnkey loyalty programs and direct marketing for credit cards, debit cards, loans, deposits and online banking. Edison is sole investor for this expansion stage and proceeds will be used to expand sales, marketing and development plus provide liquidity for early shareholders. The transaction closed on May 19, 2010.

Edisonpartners with entrepreneurs, service providers, and other financing sources to build successful companies. Edison provides capital and value-added services to expansion stage ($5 to $20 million revenue), information technology businesses. In addition to providing expansion capital, Edison funds management buyouts, recapitalizations, spinouts, and secondary stock purchases.