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Ana Tagvoryan has over a decade of experience defending consumer class action claims in and out of the courtroom across the nation. Her complex corporate litigation practice concentrates on consumer fraud, data privacy, online and telephone marketing, false advertising, e-commerce, and regulatory and statutory compliance issues. Ms. Tagvoryan is also the Chair of the consumer privacy and TCPA class action defense group, which handles privacy-related class actions involving autodialing, telemarketing, call recording, data sharing, and other consumer privacy matters. Her team also routinely advises clients with respect to data privacy and compliance with federal and state consumer laws across various industries. Her clients regard her as strategic and creative; they trust her common sense approach to problem-solving and appreciate her professional dedication.
Ms. Tagvoryan has extensive experience defending companies in a multitude of complex consumer class actions in both state and federal courts across the nation. Her consumer-facing class action defense work services a broad range of industries, notably:
- Retail—online Terms and Conditions, fraud, data handling, loyalty and gift card programs, marketing, comparative pricing, and discount programs.
- Food and Hospitality—marketing, discount and promotional programs, pricing, receipts, electronic transfer and credit card transactions, and data privacy.
- Manufacturing—packaging, labeling, marketing, fraud, and false advertising, and Proposition 65 claims.
- Internet and Telephone Service Providers—privacy policies, marketing, customer and vendor relationship management, data privacy, and security.
- Automotive Industry—contract class actions, e-mail and telephone marketing, and false advertising.
- Healthcare and Pharmaceutical Industry—patient prompts, marketing, communications, and data handling.
- Debt-Collection—deceptive debt-collection practices under the FDCPA and related state laws.
She has a solid track record for successfully defeating class actions at every stage of litigation, including on motions to dismiss, motions for summary judgment, preemptive motions to decertify, and in class certification. She also has succeeded in bringing early dispositive issues before the courts and saving costs associated with discovery, and is skilled in early and efficient dispute resolution, including mediation and class action settlements. Ms. Tagvoryan and her team have also secured orders of affirmation or reversal from Courts of Appeals on key issues and defenses on behalf of various companies, making precedent and good law in jurisdictions across the nation.
She has extensive experience with state consumer fraud statutes, the Telephone Consumer Protection Act, the Fair Credit Reporting Act, the Stored Communications Act, the Fair Debt-Collection Practices Act, The Fair and Accurate Credit Transactions Act, the Video Privacy and Protection Act, U.S. federal and state CAN-SPAM laws, the New Jersey Truth in Consumer Contract, Warranty and Notice Act, the Federal Wiretap Act, and related state-law statutes, including California’s Invasion of Privacy Act, Unfair Competition, and Consumer Legal Remedies Act claims in both trial courts and on appeal.
Ms. Tagvoryan’s compliance practice includes due diligence, audits, and compliance manuals, with practical advice to continue business endeavors with maximum protection and risk management. She has a team that directly revises, amends, and helps implement consumer-facing policies, practices, and internal procedures effectively and efficiently.
She also routinely advises on consumer privacy matters during corporate mergers and acquisitions.
Teaching and Speaking Engagements
Ms. Tagvoryan has lectured extensively on the Internet of Things, social media law, and e-Discovery, FCC regulations, class actions, and other legal matters, and regularly writes in leading industry publications concerning class action trends and social media matters. (See Publications.) She is the co-author of the legal practice guide, Social Media as Evidence: Cases, Practice Pointers and Techniques, published by the American Bar Association, and is also an editorial advisory board member of Bloomberg BNA’s Social Media Law & Policy Report, as well as the Privacy & Security Law Report.
- Obtained an early dismissal before an answer or motion practice in a putative class action involving unsolicited junk faxing in violation of the TCPA.
- Obtained early dismissal after successful motions to dismiss in a putative class action involving misrepresentations on the packaging of pet chew products.
- Obtained summary judgment and early dismissal before filing responsive pleadings for nationwide retail chains in class actions brought under California’s Song-Beverly Credit Card Act.
- Obtained favorable settlement on individual claims in a putative class action involving violations of the California Invasion of Privacy Act.
- Obtained dismissal of class allegations in food labeling litigation during class certification briefing.
- Successfully represented several food and supplement manufacturers in consumer fraud and false advertising class actions.
- Obtained judgment on the pleadings on behalf of a medical group in TCPA class action over flu shot reminder calls to patients.
- Obtained summary judgment in TCPA class action on basis of prior express consent for survey calls related to medical visits.
- Obtained summary judgment in TCPA case on basis on non-advertisement for faxes sent to a physician network regarding pharmaceutical drugs.
- Secured dismissals in several consumer privacy and consumer contract class actions dealing with unconscionable and unfair terms and conditions, and customer call recording practices.
- Successfully defended several consumer-facing unfair and discriminatory practices claims surrounding pricing, subscriptions, and disability accommodations.
- Obtained summary judgment in TCPA class action on behalf of airline vendor for flight notification text messages sent to customers.
- Obtained complete dismissal under choice of law analysis for call recording class claims brought under the California Invasion of Privacy Act.
COMMUNITY SERVICE & AFFILIATIONS
Ms. Tagvoryan previously served as the co-editor of the State of Kentucky 2006 Voters’ Manual (a pro bono service for the Lawyers’ Committee for Civil Rights Under Law). She is the founder of MAMAs LA (“Mother Attorneys Mentoring Association”), a family-friendly networking and support organization focused on the distinct issues women face while toggling the dual role of mother and attorney, including work-life balance, diversity and inclusion in the workplace, and women’s advancement.
- 2017, “Southern California Super Lawyer,” by Thompson Reuters
- 2017, “Woman of Promise,” by Comerica Bank Women's Business Awards Program
- 2016, “California Super Lawyer,” listed in Business Edition of Super Lawyers Magazine
- 2015–2016, “Southern California Rising Star,” published by Los Angeles Magazine
- 2015–2016, “Up-and-Coming 50 Women,” listed in Super Lawyers Magazine
A description of the standard or methodology on which the accolades are based can be found here.